Communicating the Vision and Engaging Employees

Communicating the vision of the organization, and also its mission, purpose and values is really important.

One can still find too many firms in which the employees don't even KNOW the vision and mission of their company.

This should preferably be done already at the time the employee joins the organization (during on-boarding), while repeating and refreshing this knowledge occasionally.

But even if an employee is AWARE of the mission and vision of their organization, that still doesn't mean (s)he is actually COMMITTED to it. For that we need to ENGAGE them, creating OWNERSHIP of the corporate vision, mission, values.

On 12manage you can find an amusing story about 3 stone masons and a full discussion on the importance of communicating the vision and mission. The story makes really clear why it's crucial to ensure that workers  not only know the vision, but also carry it in their hearts.

Is it possible to measure a vision? How?

How Do You Measure Vision? Tough question. With today's tech focus, the ability to crunch numbers in nanoseconds, have we developed corresponding new ways to develop new "vision" processes?

Nope. What we can do is evaluate whether our vision is complete, we can expose it to others, test it and seek to ensure it is robust, well constructed, communicable etc but this will not guarantee its birth. 

You'll find some intelligent ideas regrading this question in the discussion called: How Do You Measure Vision? on 12manage. 

One suggestion I liked is that even if a vision is too nebulous to directly measure, it can be translated and broken down into the organization's used objectives, strategies and tactics, which can be tracked and measured using performance indicators.

This is a new discussion forum on Corporate Vision. To join, click the button on the left. Thank you.